Advertising Campaigns of the 1960s, 70s, 80s and 90s / The Focus on the American Middle Class
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This 5 page paper looks at different print advertising campaigns over the course of the last four decades and considers the similarities and differences that exist in terms of target audience, message content, product and pricing information, message complexity, visual imagery and the overall impact of the advertisement related to the nature of the existing market focus. This paper attempts to demonstrate through the evaluation of four specific advertisements (one for each decade) that there was an increasing focus on the targeting of the American middle class as a primary consumer base. Bibliography lists 4 sources.
Filename: MHad60s.wps

Advertising Costs too Much
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2 pages worth of reasons (10 reasons in all) why "advertising costs too much." Excellent for debates. Two bibliographic references.
Filename: Adcostto.wps

Advertising Critique
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A 5 page paper critiquing five ads from the October 2001 issue of Southern Living magazine. The advertisements are for Hampton Inn, MasterCard, Lowe’s, Dillard’s and Kia Sedona. Bibliography lists 1 source.
Filename: KSadvCritik.rtf

Advertising Critique and Questions
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Three questions answered in 3 pages, each dealing with some aspect of marketing. The first asks for a critique of a print advertisement; the second asks for a discussion of the “3 Cs” of marketing. The last asks for a profile of the environmentally conscious consumer. Bibliography lists 1 source.
Filename: KSadvCritQues.rtf

Advertising Dictates Our Perception of Masculinity and Femininity
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A 6 page paper on how advertising tells us what is masculine and what is feminine, and the costs to society and individuals of that representation in relationship to Jean Kilbourne's "Still Killing Us Softly" and Naomi Wolf's "The Beauty Myth." Bibliography lists 7 sources.
Filename: Killsoft.wps

Advertising Does Not Cost Too Much
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3 pages outlining 10 reasons why advertising does not "cost too much." Excellent ideas for debates.
Filename: Advtcost.wps

Advertising During Times Of War
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A 6 page paper on how companies need to market and advertise their products and services during wartime. Examined in the paper is how advertisers often have to switch their ads around to include more war themes and express certain patriotic themes. Bibliography lists 5 sources.
Filename: Warads.doc

Advertising Ethics -- An Oxymoron?
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An 8 page paper asking just where advertising professionals should draw the line in their methods to protect their future, and how much responsibility the manufacturers of legal 'vices' have in ensuring that their messages are directed to the proper target, and not put forth in an effort to recruit just one more generation of addicts to their products. One observer says that increased pressures on tobacco advertising prohibition forces the tobacco companies to find new ways to convey their message, and that they could well feel forced to participate in subliminal advertising as one after another of their existing advertising paths are blocked. The paper also addresses sexually exploitative advertising. Bibliography lists 7 sources.
Filename: Advethic.rtf

Advertising Fallacies
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A 3 page research paper/essay that discusses the details of several ads aimed at male consumers that use fallacious arguments. Bibliography lists 2 sources.
Filename: khmalfal.rtf

Advertising Fixed Base Operations Aviation
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A 3 page paper discussing apt locations for a new private airport to place advertising for the first few months of its existence. The paper recommends that the company market itself both to businesses and pilots, as each has a voice in the destination point of private aircraft. The paper recommends that the company advertise for at least six months in both the National Business Aviation Association (NBAA) Update and Forbes magazine. Bibliography lists 3 sources.
Filename: KSadvFBOairSvc.rtf

Advertising for the Twenty-First Century
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This 9 page paper examines three companies: Amazon.com, Proflowers, and The Gap in terms of its advertising. Several ads are discussed. Recommendations are made. Bibliography lists 9 sources.
Filename: SA41121.rtf

Advertising in International Contests:
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This 12 page paper examines advertising in its latest internet form, "international contests. The "information highway" has increased our accessibility to products of the world, and added a new glitch to those advertising "road" signs: the international contest. Are these international contest ads valid, or just another form of gambling, or is there really good "stuff" just waiting for you to pick-it up? Bibliography lists 25 sources. NOTE: Sources attached = total this unit = 35pp. Bibliography lists 25 sources..
Filename: BBinCad.doc.

Advertising in Monopolistic and Oligopolistic Markets
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5 pages in length. Takes a close look at the effects of advertising on firms in monopolistic and oligopolistic competitions and how limited advertising could affect these situations. Bibliography lists 4 sources.
Filename: JGAmonad.wps

Advertising In Movies / On-Screen Product Placement
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A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games. Movie studios have long preferred using recognized national brands over generic approximations simply for the realism such product use provides. After Hershey's Reese's Pieces skyrocketed in sales following their appearance in the movie E.T., both advertisers and media producers have come to see product placement as a valuable tool: the advertising is inexpensive as national advertising goes, and the added revenues reduce the cost of production of the finished product. Some companies say that product placement is valuable only for brand reinforcement, but research indicates that advertisers can well expect increased sales. Bibliography lists 8 sources.
Filename: Prodplac.wps

Advertising Industry Study
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A 10 page study of the advertising industry with a specific focus on companies within media advertising and the current transformation of major industry players in recent months. Bibliography lists 10 sourcs.
Filename: Adinst.wps