Are Advertisements Useful To Consumers?
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A 5 page paper. Consumers are inundated with advertisements every day. Are they informative to the consumer? Are they useful? These are the questions that are addressed in this essay. Bibliography lists 3 sources.
Filename: PGad5.wps

Are TV & Periodical Ads Effective?
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A 5 page research paper that examines TV and periodical advertising and whether or not this expenditure is actually worth the billions that advertisers pour into this effort to be competitive in the world marketplace. Bibliography lists 5 sources.
Filename: khads.rtf

Arguing against Klein's No Logo
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A 7 page research paper that discusses Naomi Klein's text No Logo, which argues that big corporations, through the medium of brand names, are responsible for exploiting workers in Third World countries, manipulating consumers and, in general, acerbating the decline of Western culture. This exploration of Klein's book first summarizes and describes her basic arguments, but then offers a point-by-point rebuttal. Bibliography lists 4 sources.
Filename: khnologo.rtf

Article Analysis
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5 pages. This paper analyzes a public relations article regarding the manufactured housing industry. This article was chosen because public relations is working very hard to overcome the image of the 'mobile home' or 'trailer house' as they try to attract more people to purchase their homes. The analysis will include information about target audience, goodwill, objectives, ethics and several other topics. Bibliography lists 1 source.
Filename: JAprnews.rtf

Assessing Five Coffee House Websites
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This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they communicate and if they facilitate bilateral communication. The chains looked at are Dunkin Donuts, Starbucks, Caribou Coffee, Stumptown Coffee And Intelligentsia Coffee.
Filename: TEcoffweb.rtf

Assessing Women's Perceptions of Women in Advertisements
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A 15 page paper categorizing and assessing data gained from interviews with five women who reviewed five different print ads, each of which featured a woman in varying situations. GQ ads promoted Evan Williams whiskey and Dolce & Gabbana; Cosmopolitan ads promoted Armani Exchange, Juicy Couture and Jergens Shea Butter Moisturizer and Cream. Most had generally negative perceptions of all but the Jergens ad, which they said was tastefully done and featured the product more than the model. Bibliography lists 3 sources.
Filename: KSadvWomPerc.rtf

AT&T Public Relations
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An 11 page paper that begins with a brief explanation of public relations, including the essential elements of such a campaign. The last time AT&T had a major public relations issue was in 1982 right after their breakup. What the company did in that campaign is reported and discussed. Since PR is ongoing with this company, one of their most recent PR activities is reported to demonstrate how they reach different audiences. Bibliography lists 12 sources.
Filename: PGattpr9.rtf

Automotive Industry: Advertising And Warranty
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This 9 page paper has two parts. The first part discusses television advertising for cars and includes data on the amount spent by the industry and where they are spending it. It also discusses why car manufacturers use television ads. The second part of the paper discusses the warranty for Ford cars and light vehicles. The writer includes the highlights of the warranty and how a customer would get repairs under that warranty. Bibliography lists 9 sources.
Filename: PGcarwr.rtf

Bank Customer Satisfaction
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6 pages in length. The future of customer satisfaction within the banking industry hinges upon astute marketing tactics and continued technological advancements such as automation, ATM's and debit cards; clearly, the human element is becoming less and less important in order for the industry to successfully move forward in its never-ending quest to attract and retain clientele. Bibliography lists 8 sources.
Filename: TLCBankCust.rtf

Beer Advertising
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A 5 page paper which considers what makes beer advertising so appealing to the male audience, specifically considering Budweiser, Heineken, Carlsberg, Foster’s, Miller and Guinness. Bibliography lists 10 sources.
Filename: TGbeer.rtf

Benchmarketing; Coca Cola and Pepsi
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This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The paper briefly defines benchmarketing and then examines the ways that Pepsi and Coke have used it in the marketing using examples of international campaigns. The bibliography cites 4 sources.
Filename: TEbenchpepsi.rtf

Brand Strategies; Promoting Reebok in the International Market
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The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is promoted in the international markets. He paper starts by looking at the theories concerning the way brand strategy may be determined and then applies this to Reebok, considering the place in the market and the way it competes with major competitor Nike. The bibliography cites 8 sources.
Filename: TErebbrand.rtf

Branding
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This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.
Filename: TEBrandst.rtf

BRANDING AND MERRIL LYNCH
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This 4-page paper focuses on Merrill Lynch, Merrill Lynch Direct and comments about emotional branding (as put forward by marketing expert Marc Gobe). The paper discusses whether Merrill's online experiences have been successful, and how Gobe would rank Merrill's emotional branding impact. Bibliography lists 2 sources.
Filename: MTbramer.rtf

Branding: Ethical Or Unethical
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A 5 page paper. Are there practices in branding that would be considered unethical? The writer concludes there is at least one practice that fits the criteria. In general, the writer concludes that it is the business practices of the company that can be judged as ethical or unethical. Bibliography lists 5 sources.
Filename: PGbrdet.rtf