Characteristics of the Advertising Agency in America
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This 5 page paper presents an overview of advertising in the U.S. and how its corporate culture has an effect on its management style. McCann Erickson is used as an example. Bibliography lists 2 sources.
Filename: SA206Ad.rtf

Children And Youth As Consumers
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This 15 page paper begins by providing data about the population of children in the U.S., divided into age groups. The paper then discusses the astounding buying power of children under the age of 18, both in terms of direct purchases and in terms of influencing parents' purchases. Data are then reported regarding the types of purchases children make. Following these data is a comprehensive discussion of the consumer socialization process as it relates to youngsters. This discussion inherently includes cognitive and social developmental processes and the identification of three specific types of consumer segments in which children are categorized. At the end of this section, the writer comments about how marketers use children to influence their parents' purchasing decisions as well as their own direct purchases. Bibliography cites 15 sources.
Filename: PGchlcon.rtf

Chiropractic Office Expands Through Internet: Proposal
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A 15 page paper that presents a proposal directed to investors. In this proposal a group of chiropractors have decided to market their services Online by developing a Web site. The paper includes an executive summary; company overview; market comparison; marketing plan; management plan; data comparing average number of patients to the base for these chiropractors; costs for establishing and maintaining the Web site; obstacles and opportunities, including research; initial plan; action plan and offerings to the investor. Bibliography lists 8 sources.
Filename: PGchweb.rtf

Clothing Retailing in the United Kingdom
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This 5 page paper focuses on this niche with an emphasis on Marks and Spencer and its flawed marketing strategy. Other companies are mentioned as well. Bibliography lists 4 sources.
Filename: SA230MaS.rtf

Coca-Cola Marketing Issues
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A 5 page paper that begins by reminding the reader of a couple of serious mistakes this company made in the past. The writer discusses current marketing strategies of Coke and discusses what they need to do for a stronger marketing campaign. Bibliography lists 6 sources.
Filename: PGcokmk9.rtf

Coca-Cola Marketing Strategies
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A 10 page paper. The Coca-Cola Company has been the world's largest producer of carbonated soft drinks for many years. It holds that position through diversification, development of new products, creating new markets, and market penetration. This essay reports and discusses the company's marketing mix, how they target niche markets, and how they position the company. Bibliography lists 12 sources.
Filename: PGcokemk.rtf

Coca-Cola: Threats and Opportunities
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5 pages. With so much at stake these days and with the growing competition between products, it has become a science to determine how to get the consumer's attention, and ultimately, the consumer's dollar. Coca-Cola is currently experiencing both threats and opportunities in the choices being made towards getting the most impact out of its advertising. Bibliography lists 3 sources.
Filename: JGAcokec.doc

Communicating Effectively & Internal Publics
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A 7 page research paper that examines the topic of internal publics and effective communications, using the context offered by the crisis being experienced at Mattel over toy recalls due to toxic paint. Bibliography lists 4 sources.
Filename: khprtoy.rtf

Communication in Retail Sales and Marketing
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An 8 page overview of the importance of communication in retail sales and marketing. Utilizes a fictional business plan to outline the aspects of communication which come into play in defining a market and effectively targeting that market through an advertising campaign. Bibliography lists 6 sources.
Filename: PPbusCom.rtf

Comparative Advertising
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3 pages in length. Comparative Advertising has for some time been the term used to define marketing strategies in which a company's competitors are featured in ads and compared with the company's own product quality. Write discusses use and issues of/concerning this technique. Suggested bibliography lists 11 pertinent sources for further study.
Filename: Comparad.wps

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream
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Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know the product exists they will not know they can go and buy it. This 10 page paper examines the marketing strategies and complains of two very different company; the marketing undertaken by the large multinational ice cream firm of Haagen Dazs, and the marketing undertaken by a small independent from business that makes is an ice cream. Both are purchased marketing assessed by looking at the marketing activity in comparing the approaches. The bibliography cites 6 sources.
Filename: TEharhilltop.rtf

Confronting The Limits Of A Mature Product Market
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A 7 page paper. There are four stages in the product life cycle. Product maturity comes just before declining sales, the last stage. What does a company do when they face a mature product market? This essay provides numerous strategies the company can implement to overcome the limits found in this stage. Examples are included. Bibliography lists 5 sources.
Filename: PGmatmkt.wp

Consumer Attitudes and Behaviours and the Development and Marketing of New Products and Services
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This 6 page paper considers how consumer attitudes, values beliefs and behaviour impact on the development, marketing and sale of goods or services. The paper considers how buying decisions are made and what may influence them. Many examples are given to show how markets have changed as a result of changes in consumers. The bibliography cites 5 sources.
Filename: TEattitd.rtf

Consumer Behavior: Nike
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6 pages in length. Understanding how to reach a target market is the fundamental principle to successfully influencing consumer behavior. The extent to which such a formula either makes or breaks a company's competitive prowess is both grand and far-reaching; that consumer behavior is often solely based upon advertising techniques speaks to an entirely modified industry from how things used to be only a few decades ago. The writer discusses how sportswear manufacturer Nike tapped into a tremendous marketing approach to sway consumer behavior with its popular 'Just Do It' campaign. Bibliography lists 5 sources.
Filename: TLCConsuBeh.rtf

Consumer Behaviour and Marketing a Hotel
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This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.
Filename: TEkazahot1.rtf