BMG Entertainment
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A 5 page paper discussing BMG Entertainment in 1999 as it faced decisions of how to deal with the advent of legal digitally-downloaded music. Based on Harvard case 9-701-003, the paper chastises BMG's management for considering everything but the customer in arriving at a decision. Bibliography lists 6 sources.
Filename: KSmgmtBMGent.rtf

BMW’s Changing Strategy
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A 4 page paper discussing the shift in BMW’s strategy since 2000. There are several constants that apply to Bavarian Motor Works – BMW – whether in Germany, the United States, Mexico, Thailand or anywhere else. One of those constants is the superiority of German engineering and the result of that engineering personified in every BMW regardless of style or price. Another is the company’s dedication to operating in the premium sector of every class of vehicle it makes. Whether a 4-door sedan, a convertible, a little 3-series or the giant 7-series, BMW seeks to overtake all leaders of the specialty, premium market. Bibliography lists 4 sources.
Filename: KSstratBMW.rtf

BMW, THE MINI AND COMMUNICATION
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This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.
Filename: MTbmwmin.rtf

Boeing And Airbus Competition
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A 5 page paper based on a case study provided by the student. The essay discusses the competitive strategies of each company relative to Boeing's 787 Dreamliner and Airbus' A-380 superplane. The essay discuses the interdependence in these projects and the competition between the two companies for customers and finally, the writer discusses the wisdom of Boeing outsourcing so much of the work. Bibliography lists 1 source.
Filename: PGbnar8.rtf

Boots Advantage Card; Creating Loyalty
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This 3 page paper examines the loyalty schemes offered by Boots looking at how it works and why it is so successful compared with other loyalty schemes. The bibliography cites 5 sources.
Filename: TEboots1.rtf

Boots’ Place in the British Market
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A 16 page paper discussing the environment in which Britain’s Boots Company operates. An “everything” retailer, Boots offers a wide variety of disparate goods and services to the consumer in the United Kingdom. The paper assesses Boots’ position in its market through PESTEL analysis, examination of the retail sector of the UK economy, internal analysis of the company and the uncommon use the company makes of its loyalty card plan. Bibliography lists 15 sources.
Filename: KSmgmtBootsUK.rtf

Bowflex’s Marketing Mix
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A 10 page paper discussing the marketing of the Bowflex exercise machine in terms of its marketing mix. Nautilus, manufacturer of Bowflex, is well respected in fitness equipment, but it keeps its name separate from Bowflex through most of its promotion of the product. The paper discusses the marketing environment and the marketing mix, assessing the “3 Cs” (company, competition, consumers) and the “4 Ps” of marketing to recommend that Nautilus could seek to expand its distribution channel without entering into direct competition with its retailers. Bibliography lists 8 sources.
Filename: KSmktgBowflex4Ps.rtf

Brand Equity Marketing
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A 12 page paper that discusses the importance of brand names, brand loyalty, brand equity and brand asset marketing. Examples of the value of brand equity are provided. Creating global brand equity is also discussed with an emphasis on Japan, considering cultural differences. Bibliography lists 10 sources.
Filename: PGbrandequity.wps

Brand Extensions
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This 11 page paper looks at the use of brand extensions and how they may either endanger a brand or create opportunities for growth. Both of these potential outcomes is examined, looking at theory and examples before the strategy of brand extensions is considered and a conclusion reached regarding whether or not it is a goods strategy. The bibliography cites 11 sources.
Filename: TEbrandex.rtf

Brand Loyalty
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This 6 page research paper discusses factors involved in creating brand loyalty. What is it and how do companies get it? Factors discussed include brand equity, brand value and brand asset management, including the steps necessary in the managing of brand assets. Bibliography lists 5 sources.
Filename: Brandloy.wps

Brand Loyalty
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A 6 page research paper that examines the problems of creating brand name recognition and loyalty in today's marketplace, where products are often similar with little to differentiate between them. The writer discusses branding within this environment. Bibliography lists 10 sources.
Filename: khbrloy.rtf

Brand Marketing To Children And Youth
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A 5 page paper that discusses the practice of marketing to children. There are good reasons companies target kids in their advertising. Children as young as 2 recognize brands and children influence their parents' purchases are just two of the reasons. This essay reports data regarding the buying power of children and youth and explains why young people have become such an important target market. Data included. Bibliography lists 5 sources.
Filename: PGmktkd.rtf

Brand Personality
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This 5 page paper examines the way people or personalities are sued as analogies for marketing brands. This paper considers why these analogies are used and looks at the advantages and disadvantages that may result from this strategy. Real life examples are given to illustrate points raised. The bibliography cites 6 sources.
Filename: TEbrndpr.rtf

Brand Personality and its’ Influence on Buyer Behaviour
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This 10 page paper considers the role and importance of brand personality or characteristics on the purchase decision by looking at the way brands may impact on buyer behaviour. The bibliography cites 15 sources.
Filename: TEbrandp.rtf

Branding
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This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.
Filename: TEBrandst.rtf