Business Analysis: eBay, Shell and Thomas Cook
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A 16 page paper comparing and contrasting the industries and types of businesses represented by Shell Oil and Thomas Cook (eBay is mentioned only in passing and is not part of the analysis). All businesses require accurate and useful information on which to base business decisions. The types of information they need will depend on the types of industries in which they operate, however. While most Thomas Cook customers could be expected to have no opinion as to the ethics of that company, many are vitally interested in the same measure regarding Shell. All businesses are obliged to take advantage of the information available to them as a means of increasing their competitive advantage within their industries and markets. The paper discusses environmental analysis, segmentation, positioning and research for both Shell and Thomas Cook. Bibliography lists 5 sources.
Filename: KSbusAnShelThom.rtf

Business and Marketing Plan: Portable Printer
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A 5 page paper providing a mission statement, SWOT analysis, business and marketing plan for the PalmPrint, a truly portable printer designed for use with handheld computers. The PalmPrint represents the next generation of miniaturization of computer peripherals. It will appeal to the “gadget conscious” for early sales; it will appeal to serious users for sustainable growth and development because of the value it offers the user. The new generation of handheld computers elevates the class from PDA to true computer when adding a folding keyboard; addition of the PalmPrint completes the set. Bibliography lists 5 sources.
Filename: KSmktgMobPrint.rtf

Business and Marketing Questions
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A 6 page paper answering three questions addressing market segmentation; how the product life cycle affects promotion; and why marketers might be unable to put theory into practice. Bibliography lists 4 sources.
Filename: KSmktgBiQues.rtf

Business Culture and Etiquette In Germany and Russia
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A 20 page paper examining the business culture and business etiquette in Germany and Russia, focusing on those issues that foreign business people should know in order to avoid inadvertently offending business people in either country. The paper includes assessment of each in terms of Hofstede’s cultural analysis as a means of estimating the likelihood of success of an international venture involving these two countries. The scenario in which a German company enters Russia is that most likely to succeed. The German company would need the assistance of Russian influence, but the countries’ people themselves are not that far apart culturally. Russia suffers from the lingering effects of communism, but those effects can be minimized with the creation and maintenance of an effective business culture within the organization. Bibliography lists 17 sources.
Filename: KSbusEtCulGermRus.rtf

Business Plan for an Online Tobacco Shop
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An 8 page paper presenting a business plan for a retail tobacco operation conducting business solely online, including break-even, balance sheet and cash flow financials. The text portion of the plan discusses the inability of retailers limited by local operations to stock slower-moving, specialty items, using a management accounting approach to demonstrating Smoke Stop’s greater ability to profit from specialty items. This approach sets apart Smoke Stop from local retailers, giving it a niche in which to operate and lead. Bibliography lists 4 sources.
Filename: KSbusPlanTobacco.rtf

Business Plan for HonduCel
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A 10 page paper examining Honduras as a site for establishing a third cellular telephone service. One of the poorest countries in the Western Hemisphere, Honduras actively strives to grow an export-based economy in a democratic, free-market structure. By 2002, cellular telephones outnumbered land lines and held greatest promise for upgrading telephone communications in Honduras. Per-minute call rates remain high, likely due at least in part to the fact that there are only two providers of cellular service in Honduras and therefore not enough competition to drive rates down according to market forces. HonduCel proposes to change that equilibrium. Bibliography lists 6 sources.
Filename: KSintlBizHonCel.rtf

Business Proposal for Mobile Oil Change, LLC
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A 9 page business proposal for a mobile oil change service in Denver, Colorado. The paper provides business description, competitive analysis and marketing concept. Mobile Oil Change provides a necessary service at competitive prices and at times and places convenient for customers. All companies owning any size fleet of vehicles needs the service, and every business needs the increased efficiency that Mobile Oil Change service can provide. Bibliography lists 7 sources.
Filename: KSbusPlMobOil.rtf

Business Research Process
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A 17 page paper reflecting a cross section of the type of work a business researcher could expect to see in the course of a week on the job. There are four separate projects included in this researcher’s representative work week, ranging from selecting a country for a new product launch to evaluating the demographic data from Zip code 60614 (a wealthy area of Chicago) as compared to the same data points for the United States overall. It also addresses organizational culture and types of businesses recommended for a new strip mall in Zip code 60614. Includes several charts, graphs and one large data table. Bibliography lists 14 sources.
Filename: KSresBizMgmt.rtf

Business Results at World – Road Ramming Cycles
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A 3 page paper discussing the financial results of a fictional company, emphasizing its marketing expenditures relative to total revenues. No sources listed.
Filename: KSfinRamCyc.rtf

Business Strategy and Paradigms
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This 3 page paper looks at oligopoly and other business concepts such as consolidation. Market concentration is discussed as well. Bibliography lists 3 sources.
Filename: SA333bus.rtf

BUSINESS TERMS
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This 7-page paper defines certain terms in business, such as marketing strategies, cost leadership, differentiation and possible defensive positions a takeover target firm can use to prevent an acquisition. Bibliography lists 5 sources.
Filename: MTbuster.rtf

Business to Business E Marketing
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This 11 page paper considers the way in which businesses use e-commerce, how it developed and how it can be marketed to take advantage of the perceived efficiencies it can produce. Points raised are illustrated by reference to real companies. The bibliography sites 15 sources.
Filename: TEemark2.wps

Buyer Behavior: Estee Lauder's Eye Cream
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A 10 page paper which examines consumer behavior as it relates to needs and wants of a product. The product is Estee Lauder's eye cream. The paper presents an overview of the product, conducts an interview with users, and then discusses aspects of the product that are satisfactory or need work. Bibliography lists 10 sources.
Filename: RAeyecrm.rtf

Buyer Behaviour
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This 5 page paper considers how buyers make their purchase choices and what influences that choice. The writers compared the purchase of a holiday and of insurance to demonstrate the difference that may be present. The bibliography cites 8 sources.
Filename: TEbuyer1.rtf

Buyer Behaviour Analysis; Developing a Model
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This 16 page paper consider the way in which buy decided to make a purchase, the influences on that decision and how a supplier may use this to their advantages. The paper then goes on to develop a model of buyer behaviour identification based on the models of category based and piecemeal processes of purchasing. The bibliography cites 9 sources.
Filename: TEbuybeh.wps