Buying A Car
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A 6 page paper that considers the economic elements of purchasing a car. This paper evaluates things like: the use of the blue book, getting the best buy, differences between new and used cars, and the long-term implications of car buying. Bibliography lists 5 sources.
Filename: Carbuy.doc

BYRD Marketing Mix
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A 7 page paper providing a discussion of the promotion portion of the marketing mix for BYRD (Beyond Yellow Ribbons Daily), a company that will maintain a website as a point of contact and assistance for wounded veterans returning from Iraq. Bibliography lists 10 sources.
Filename: KSmktgMixBYRD.rtf

Call Center Customer Service
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An 8 page paper discussing the ability that the call center has in shaping customer satisfaction and positively affecting customer loyalty. Businesses maintain large advertising budgets for the purpose of attracting new customers, but many need to place more attention on keeping the customers they already have. The call center holds an ability to maintain customers that does not exist in other departments. The paper discusses customer loyalty and measuring the quality of service offered through the call center. Bibliography lists 6 sources.
Filename: KSmktgCustCall.rtf

Can Advertising Be Blamed For Poor Sales?
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Advertising is frequently blamed for poor sales, this 6 page paper considers how far, if at all, this charge can be justified. The paper looks at how poor advertising may prevent a product being sold. Other factors such as product quality are also considered. Examples are cited to illustrate points raised. The bibliography cites 5 sources.
Filename: TEadverts.rtf

Can All Human Behaviour be Reduced to Consumption Behaviour?
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This 5 page paper considers the similarities and differences in human behaviour sciences and the studies of consumer behaviour. The paper then consider to what extent all human behaviour may be seen as consumerist. The bibliography cites 6 sources
Filename: TEconhbe.rtf

Can and Do Global Brands Exist?
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Many companies seek to compete with the development of global brands. This 9 page paper considers what can be defined as a global brand, looking at the spread of the brand and the way the branding messages are communicated. The paper considers the theory and uses examples to illustrate points raised. The bibliography cites 9 sources.
Filename: TEglobrand.rtf

Can Empowerment Work At Sportsgear - Case Study
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This 3 page essay is based on a case study entitled The Empowerment Effort That Came Undone. The article used includes the comments of five experts of the case about what went wrong. This essay reports the key points made by each of these experts. Bibliography lists 1 source.
Filename: PGsptfr2.rtf

Canada - Marketing Cases
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A 10 page paper. This paper has three sections. The first section discusses demographic factors in Toronto, Canada as well as some data regarding the nation. The second section discusses a case about purchasing and the process one company used. The last case is about the Klondike company's owner considering opening a new business. This includes a SWOT, market segmentation and recommendations. Cases provided by student. Bibliography lists 7 sources.
Filename: PGcnmk9.rtf

CANADIAN BUSINESS AND GLOBALIZATION
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This 7-page paper focuses on how Canadian businesses benefit from globalization and some of the challenge they face. Bibliography lists 4 sources.
Filename: MTcanagloba.rtf

CANON AND COMPETITIVE CAPABILITIES
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This 7-page paper is an analysis of Canon, Inc. (as it pertains to copiers) and its competitive advantage. The paper includes a brief history, a competitive analysis of the market, and recommendations. Bibliography lists 2 sources.
Filename: MTcancap.rtf

CANON AND MARKETING STRATEGIES
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This 5-page paper is a marketing mix paper concerning Canon, and its copiers. The paper discusses the "4Ps" of Canon's marketing strategies and determines their effectiveness. Bibliography lists 4 sources.
Filename: MTcanmar.rtf

CARREFOUR AND THE CHINESE MARKET
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This 6-page paper examines the French company Carrefour, and the successes and challenges this "hypermarket" has experienced in entering China. Also included is an analysis of the UK's Marks & Spencer, and if its brand of retailing would be successful in China. Bibliography lists 9 sources.
Filename: MTcarref.rtf

Case Questions
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A 6 page paper discussing three short business cases. One explores the wisdom of sending a woman to Saudi Arabia to negotiate a large sale; another discusses segmenting Asian markets for upscale products; the third examines the ethics of marketing tobacco products in developing nations. Bibliography lists 2 sources.
Filename: KScaseQuest.wps

Case Report: MobileActive
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A 12 page paper. MobileActive operates within Australia's mobile services industry, in a niche that offers no subscriber services or hardware, but specializes in entertainment specific to the mobile handset. The company achieved completion of its infrastructure needs in 2007 and significantly increased profitability. MobileActive appears to be well positioned to advance with its industry in the coming years. It has achieved the necessary infrastructure; it has a broad range of products to offer to its customers; and it markets to the young people most likely to want mobile music, movies, wallpaper and other MobileActive items. Bibliography lists 11 sources.
Filename: KSmgWireComAu.rtf

Case Study: Coral Divers Resort
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5 pages in length. This is an excellent example paper that can be applied to any business. Analyzes the strategy to improve the profitability of the Coral Divers Resort. Executive summary makes recommendation based on an industry wide study. The paper explains how by enhancing assets that are already in place and doing an efficient and well thought out advertising campaign, Coral Divers Resort can increase profits dramatically within a relatively short timeframe. This comprehensive paper includes graphs for financial analysis.
Filename: JGAcoral2.rtf