Critical Evaluation/Customer Satisfaction w/Cigarettes
[ send me this paper ]
A 7 page research paper that explores the topic of customer satisfaction and the tobacco industry. Bibliography lists 20 sources.
Filename: khcigs.wps

Critical Thinking and Decision Making in Paradise
[ send me this paper ]
This 6 page paper discusses what a hypothetical company might do to increase its presence and solve some of the other problems of an island nation. The paper suggests ways to use critical thinking and decision making in this process. Bibliography lists 4 sources.
Filename: HVBusDcn.rtf

CRM and the Wine Industry
[ send me this paper ]
A 6 page paper primarily focusing on relationship marketing and then relating that to the global wine industry with emphasis on New World winemakers, including those in Australia. Internationally, sales of premium wines are increasing while sales of jug wines have plummeted. This constitutes favorable change for producers of premium wines, but only if these producers make the most effective use of the changes currently underway. Integrating CRM practices that focus on consumers rather than IT holds promise for these producers. Bibliography lists 10 sources.
Filename: KSmktgWineInd.rtf

CRM, ETHICS AND SOCIAL ISSUES
[ send me this paper ]
This 3-page paper examines some ethical issues pertaining to customer relationship management. Bibliography lists 3 sources.
Filename: MTcrmethic.rtf

Cross Cultural Management and Marketing
[ send me this paper ]
An 8 page paper evaluating a statement that all attempts to explain other cultures still are made in terms of one that is not of that culture. In so doing, the very effort to explain the culture can be in error. It is necessary to know the differences in these populations for advertising purposes for advertising to be truly effective. Other aspects of marketing involve the need for still greater awareness of cultural differences of perception and reception of marketing messages. The inability of departing from the evaluation statement supports it. Bibliography lists 7 sources.
Filename: KSmktgCompMgmt.rtf

Cruising to Puerto Rico
[ send me this paper ]
A 6 page paper containing slide contents and speaker notes for a 12-slide PowerPoint presentation promoting the addition of weekend cruises between Puerto Rico and the British Virgin Islands. The presentation has many pictures from Puerto Rico. Bibliography lists 4 sources.
Filename: KStravPuRicoPPT.rtf

Cruising to Puerto Rico
[ send me this paper ]
A 23 page marketing plan for a weekend-length cruise route between Puerto Rico and the British Virgin Islands. It is the mission of the venture to increase tourism in Puerto Rico, enabling each country to take advantage of its neighbor's tourist trade. The ultimate goal is that weekend cruise visitors will note the surroundings and accommodations, and return for on-land visits in the future. Bibliography lists 9 sources.
Filename: KStravPuRico.rtf

Cultural Capital: Culture of Taste
[ send me this paper ]
Culture capital is the hidden ledger that posts the scorecard for cultures within society. Culture capital is social interactions that amount to social transactions among the popular people (dominant) and those who observe them (dominated). This kind of capital is related to taste — the taste of the dominating social group. This paper explores the relationship of taste to capitalism, and briefly looks at consumerism through the eyes of Veblen and Bourdieu. Bibliography lists 3 sources. JVcultast.rtf
Filename: JVcultast.rtf

CUSTOMER ANALYSIS: A LITERATURE REVIEW
[ send me this paper ]
This 8-page paper discusses the customer in terms of marketing strategy by introducing consumer models and applying them to real-world situations. Bibliography lists 4 sources.
Filename: MTcusana.rtf

Customer Care in Hospitality
[ send me this paper ]
6 pages. This paper defines the concept of customer care in the hospitality industry. The focus is on the importance of hospitality within the context of the front office, or reception area. The process of creating a customer care program is discussed as are ways in which it can be monitored and maintained on a regular basis. Perhaps most interesting is the fact that as times change so do customer care aspects; the hospitality industry is one that is constantly undergoing changes and because of this the training and methods employed must be kept constantly up to date as well. Bibliography lists 7 sources.
Filename: JGAcstmr.wps

Customer Loyalty
[ send me this paper ]
This 10 page paper examines the difference between customer satisfaction and customer loyalty. This is achieved by reviewing Jill Griffins book ' Customer Loyalty : How To Earn It And How To Keep It', and comparing this with contemporary theories. The advantages and economic implications are considered in conjunction with the way loyal customers may be found, developed and then retained. The bibliography sites 7 sources.
Filename: TEloyall.wps

Customer Loyalty Defined
[ send me this paper ]
This 4 page report discusses the concept of customer loyalty - what it is, how to get it, and how to keep it. Consumers have varying views on what an ideal relationship consists of and where they will place their loyalties. Whatever definition of customer loyalty is given, a truly loyal relationship is characterized by customers' increasing level of trust. Therefore, trust is a key factor in customer loyalty that allows the marketing professional to better understand the motivation and desires of the average consumer. Bibliography lists 5 sources.
Filename: BWcusloy.wps

Customer Relations Interview
[ send me this paper ]
Customer Relations Interview This 3 page paper considers a fictitious interview with a customer relations/service manager for a large automotive company to assess the areas where customer relations are important. The paper then presents recommendations to enhance the customer relations further with the use of CRM. The bibliography cites 4 sources.
Filename: TECRinter.rtf

Customer Relations Management and Seven Unique Companies
[ send me this paper ]
This 25 page report discusses six separate companies -- American Airlines, First Union, HP, Amazon.com, HomeGrocer.com, Dickssupermarkets.com, Webvan.com -- and their understanding, implementation, and enhancement of Customer Relationship Management or CRM efforts. Whether it is called customer relationship management, CRM, or just good business practice based on common sense, making customers central to immediate and long-term business action is on the rapid rise. Leading-edge companies the world over are recognizing that intimate, one-to-one relationships with their customers are critical to survival in our increasingly global and competitive marketplace. Bibliography lists 14 sources.
Filename: BWcrm.wps

Customer Relationship Management
[ send me this paper ]
This 7 page report discusses the what customer relationship management (CRM) is and reviews literature related to the topic. The value of CRM is discussed along with what major factors have to be present for CRM to meet its full potential. Bibliography lists 11 sources.
Filename: BWcrmlit.rtf