E-Commerce for SME’s
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This 4 Page paper considers the advantages and disadvantages that are presented with the advent of the internet and e-commerce specifically for the small and medium sized enterprise (SME). The paper outlines both the advantages and disadvantages and considers viable solutions. The bibliography cites 5 sources.
Filename: TEsmeadv.rtf

E-Commerce Marketing Plan
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A 10 page paper. No one can doubt that e-commerce is here to stay; it grows exponentially each year. Companies, whether product or service, that do not have an Internet presence will lose business to those companies that do have an Internet presence. This paper presents a marketing plan for a chiropractic consortium. Topics include: description of the business; competition; e-commerce; designing a web page; and salesmanship on the web. Bibliography lists 13 sources.
Filename: PGchir2.msw

E-commerce Order Management
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A 5 page paper discussing external customer service and payment options available to online merchants. The variety of services available translates to a wide range of choices being available to online merchants, allowing them to operate their businesses exactly as they choose. The cost of these services generally will be far less than any in-house effort to provide the same, bringing cost benefits for both merchants and their customers. Bibliography lists 6 sources.
Filename: KSebizOrders.rtf

E-Commerce: Why Dot-Coms Failed
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A 6 page paper. Dot-com businesses have been filing bankruptcy by the hundreds in the last two years. Why? That is the question this paper explores. Data regarding the numbers of failures are presented as are the reasons as reported by annalists. Bibliography lists 8 sources.
Filename: PGdotcom.wps

E-commerce; The Case of Iceland Air and British Airways
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This 8 page paper is written in two parts. The first part looks at the web sites for Iceland Air and British Airways and assesses them for cultural sensitivity and ease of navigation. The second part of the paper performs a PEST analysis, looking at the political, economic, social and technological influences on airlines with specific reference to their use of e-commerce and the internet. The bibliography cites 5 sources.
Filename: TEicelandair.rtf

E-Marketing Cosmetic Dental Services
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A 5 page paper reviewing and comparing the websites of two restorative dentists, one located in British Columbia, the other located high above New York City’s Central Park. Both sites offer limited information about the services offered and what the patient can expect; neither offers anymore contact information than a phone number and an email address. As yet, neither is taking advantage of their sites to provide patient services such as streamlining the appointment process. The paper includes a SWOTT (strengths, weaknesses, opportunities, threats and trends) analysis. Bibliography lists 5 sources.
Filename: KSeCommDentists.rtf

E-Nike: Nike’s Internet Initiative and Online Marketing
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This 6 page report discusses the corporate giant Nike. Nike, the goddess of victory, is also the goddess of athletic shoes. The report focuses on Nike’s Internet-based efforts and its unique way of offering its products online. Bibliography lists 8 sources.
Filename: BWenike.rtf

E-STRATEGIES FOR PREHISTORIC COMPUTERS
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This 3-page paper provides an overview of e-marketing strategies for fictional company Prehistoric Computers. Bibliography lists 5 sources.
Filename: MTestrph.rtf

Eastman Kodak Company: Funtime Film/Case Analysis
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This is a 4 page paper which is a case analysis of the marketing strategy of Eastman Kodak Company for Funtime Film in 1994. The bibliography has 4 sources.
Filename: JHEast.rtf

EBAY AND THE COMPETITION: AN ANALYSIS
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This 23-page paper examines eBay and its competitors including Amazon.com, Google and Yahoo! Discussions include comparisons and differences between eBay and the competition, and which companies are likely to be the major players in the future. Bibliography lists 6 sources.
Filename: MTebayco.rtf

Ebay as a Successful E-Business
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This 4 page paper examines Ebay as an e-commerce website. Positive and negative features of the site is relayed. Bibliography lists 5 sources.
Filename: SA637Ebay.rtf

Economics: Market Conditions
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5 pages in length. Product differentiation is an important structural dimension of a market. The firm in monopolistic competition will try to differentiate its product because this shifts its demand curve to the right and makes it more inelastic by developing consumer loyalty. This paper also explains monopolies, oligopolies, pricing and product differentiation, as well as containing graphs of market conditions.
Filename: JGAmkcon.wps

eCRM, IMPLEMENTATION AND CULTURALIZATION
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This 11-page paper focuses on the concept of Electronic Customer Relationship Management, and the ability to set up such systems in the U.S., the UK and France. Topics discussed in this paper include the concept of eCRM, as well as cultural differences between the three countries that could either make it easier or more difficult for implementation of a successful eCRM system. Bibliograpy lists 8 sources.
Filename: MTercman.rtf

Effect Of Warfare On International Marketing / Trading
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A 10 page research paper that explores the effects of warfare on trading between and among countries, both those actively involved in the war and those who do business with one or more of the countries at war. Specific examples are given. Bibliography lists 8 sources.
Filename: Wartrade.doc

Effective Advertising
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This 5 page paper looks at two advertisements and examines them to show how they are effective. The two advertisements are Maybelline Sky High Curves mascara and the diesel X-type Jaguar. The advertisements are examined for content and the way that the message is communicated by way of information and emotional appeal and the use of brand knowledge and aspiration. The bibliography cites 2 sources.
Filename: TEmaybelline.rtf