Effective Sales Communication -- The International House of Toast
[ send me this paper ]
This 2 page report briefly discusses the fact that as with any other type of persuasive communication, sales communication relies on effectively matching message and audience and using the communication style that best suits that audience. The key issue(s) must be: Who (the communicator) said what (the message) to whom (the audience) No additional sources listed.
Filename: BWtoast.wps

Effective Use of the Internet for the conduct of B2C
[ send me this paper ]
7 pages. B2C, also known as business to consumer, is an example of the use of 'branding' that is, delivering value and understanding to visitors. Communication to reach target audience and adding the use of branding. This paper examines the use of branding in targeting consumer audiences. Bibliography lists 5 sources.
Filename: JGAb2cn.rtf

Effective Uses of Public Relations
[ send me this paper ]
A 7 page paper discussing three organizations’ approach to public relations. Public relations is more than only going directly to print or broadcast messages directly promoting the organization. That approach can be part of the total effort, but fuller and more lasting results appear to originate at that point where the “rubber meets the road.” Roche Diagnostics and Taylor-Morley Inc. appear to have learned this lesson; the Tennessee Valley Authority is in the process of discovering it. Bibliography lists 7 sources.
Filename: KSmgmtPR.rtf

Effects of Price Elasticity and the 4 Ps
[ send me this paper ]
A 4 page memo to the president of a regional chain of convenience stores, explaining the influence of price elasticity; the price component of the “4 Ps” of marketing; and a discussion of fixed and variable costs. The memo explains the store’s experience of decreased revenues after increasing prices, and demonstrates how lower prices can reduce operating costs and increase profitability. Bibliography lists 3 sources.
Filename: KSmgmtPriceElas.rtf

Electronic Commerce
[ send me this paper ]
A 6 page paper that discusses business to business and business to consumer electronic commerce. Includes some data regarding sales. The writer also discusses management aspects of E-commerce. Bibliography lists 10 sources.
Filename: PGecmg.wps

Electronic Commerce Customer Relationship Management
[ send me this paper ]
This 12 page paper explores literature on this subject in depth. It also focuses on how to obtain new information by collecting data. Methodology is explored. A decided lack of information in this field is a complaint that experts generally embrace. Bibliography lists 16 sources.
Filename: SA303CRM.rtf

Electronic Marketing
[ send me this paper ]
This 9 page paper considers the marketing of homogeneous, heterogeneous and specialty products on the internet. The writer undertakes this by using the 5 stage purchasing process model starting with needs recognition and ending with post-purchase evaluation. The bibliography cites 10 sources.
Filename: TEwwwmar.rtf

Elements of Marketing
[ send me this paper ]
An 8 page paper discussing the basics of marketing, it purposes and goals. The paper lists elements and purposes of elements of the marketing plan, including defining the market and offering the target market an integrated and unified effort. It discusses the need for research in several areas, as well as marketing's greater significance in the presence of slowing economic conditions. Bibliography lists 9 sources.
Filename: KSmktSteps.wps

eMarketing
[ send me this paper ]
This 6 page paper that explains how online marketing differs from traditional marketing, and what types of eMarketing Tools are used to gain and retain customers on the internet. The bibliography cites 9 sources.
Filename: TEemarketing.rtf

Emotional Branding at Abercrombie & Fitch
[ send me this paper ]
A 4 page paper answering 4 questions about this retailer’s difficulty in keeping the attention of the narrow target market it seeks. The questions are based on a 2003 article appearing in The Wall Street Journal, “Maybe Sex Doesn’t Sell, A & F Is Discovering.” Bibliography lists 5 sources.
Filename: KSmktgEmotBrnd.rtf

Enhancing Customer Service at Saks
[ send me this paper ]
A 9 page paper discussing Saks' need to enhance customer service. In all the verbiage surrounding Saks' new directions and experiments with new formats, there is not a hint that Saks has become any more committed to providing higher levels of customer service. A vice president discusses inventories, controls and the pursuit of private labels, but not once does he mention the customer. While maintaining its efforts to build the financial side of the business, management must heed Levitt's warnings about the power of the customer. If management is unclear in how to increase customer service and therefore customer satisfaction, Saks' customers likely will be happy to advise management if management will only ask. Bibliography lists 12 sources.
Filename: KS-SaksServ.wps

Enhancing Public Relations at Hair Gallery International
[ send me this paper ]
A 10 page paper describing a proposed public relations effort. Hair Gallery International is a successful salon near Irvine, California that seeks to become a greater part of the community and to solidify its relationships with current customers while also developing new ones. The framework in which this public relations effort will be undertaken is characterized by the RACE acronym: research, action/planning, communication and evaluation. The paper addresses each component specifically and includes a customer survey questionnaire. Bibliography lists 8 sources.
Filename: KSmktgHairPR.rtf

Enhancing Results of a Pool Business
[ send me this paper ]
A 5 page paper assessing several points of economic consideration regarding the operation and potential expansion of a small, one-location swimming pool service and supply business. Questions address topics including elasticity of demand; law of diminishing return; economies of scale; potential price strategies; and business expansion possibilities. EPS is in an ideal position to enhance its business results without the need for a great amount of additional effort or cost. The paper recommends it increase its number of commercial accounts and increase retail sales. Bibliography lists 4 sources.
Filename: KSmgtPoolEcon.rtf

ENVIRONMENTAL ANALYSIS -- HARTE-HANKS
[ send me this paper ]
This 4-page paper is an overview of an environmental analysis for direct marketing services company Harte-Hanks. The paper details this through description of the Five Forces of marketing. Bibliography lists 3 sources.
Filename: MTharenv.rtff

Environmental Analysis at Clinique
[ send me this paper ]
A 6 page paper discussing one of the cosmetic industry's longest-lived and most respected names. It serves women (and a growing number of men) with formulations that make specific promises. As an upper-end product, customers expect it to live up to its promises and perform as described. Clinique's clientele have little patience with obvious marketing ploys, and that approach to marketing does not align with Clinique's purpose or goals. The company has developed a new winter-oriented cosmetic product it wants to market in the US and Canada, and the purpose here is to conduct an environmental analysis prior to product launch. Bibliography lists 7 sources.
Filename: KSclinique.wps