Environmental Factors That Affect Marketing
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A 4 page paper that begins by identifying the factors that affect both domestic and global marketing. The writer comments on clustering ads, the effect of the Internet on marketing and global business using Coca-Cola as an example. Bibliography lists 7 sources.
Filename: PGenvmkt.rtf

Establishing a Global Athletic Shoe Company
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A 5 page paper establishing a new company to manufacture and market athletic shoes in the US, Canada, Singapore and South Korea. The initial budget is $350 million, allocated among five primary activities. Includes a five forces analysis of the industry. Bibliography lists 2 sources.
Filename: KSmktgAthShGl.rtf

Establishing a Research Sample Population
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An 8 page paper discussing devising a sampling plan for market research for a new product. There are rules of common sense in market research, one of which dictates that the most useful responses will be those from users of similar products. In the case of an Internet-ready color television, that similar product is a computer and potential respondents are those already familiar with the Internet. The setting, Southeast Asia, can appear to be problematic because of the diversity of populations resident in the region, but examination of economic conditions shows that such does not have to be the case. Bibliography lists 11 sources.
Filename: Respop.wps

Establishing Marketing Controls at Clinique®
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A 6 page paper discussing the need for and mechanism of establishing marketing audit and control in advance of the launch of a new cosmetic product. The paper discusses Clinique's rather unique relationship with its customers and recommends that marketing review of this product be conducted monthly for the first year, continuing into the second if the administrative marketing budget allows. The overall marketing effort should be done at least annually; the paper recommends semiannual or even quarterly review for this product in the second year if monthly review proves to be prohibitive. Bibliography lists 6 sources.
Filename: KScliniqMktg.wps

Ethical Advertising
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3 pages in length. While it is true there is some form of deception in most all advertising, the extent to which some marketing departments push the envelope of ethical acceptability represents a fine line of interpretation. By contrast, there are companies whose advertising campaigns align themselves with societal ethics by respecting the moral values and principles of its target market. Bibliography lists 4 sources.
Filename: TLCEthAdver.rtf

Ethical Advertising
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This 5 page paper considers the way in which ethics and advertising may be seen as conflicting. Factual messages may be misinterpreted or perceived in an erroneous context by the consumer either purposefully or accidentally on the part of the advertiser. The writer coincides the ethical and moral issues that surround environmentalism and how it is used in advertising. The bibliography cites 6 sources.
Filename: TEadvtsg.wps

Ethical Business
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A 6 page paper assessing the statement, "Strict government regulations are necessary to make companies behave ethically." The bottom line on ethical corporate behavior as it relates to government regulation is that the government provides impetus for change and often establishes minimum standards. The private sector extends those standards. Government does not need to be closely involved in corporate activity, but strict regulation does push the corporate entity off the block to make gains in ethical behavior. Bibliography lists 3 sources.
Filename: KSenvEth2.rtf

Ethical clothing:BHS
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A paper which looks at the concept of ethical clothing, the increasing interest in green and environmental issues amongst consumers, and the ways in which BHS might incorporate an ethical clothing line into its established brand image. Bibliography lists 6 sources.
Filename: JLethclth.rtf

Ethical Issues and the Marketers
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This 6 page paper consider if marketing departments and marketers are in a position to lead a company into better ethical practices. The writer looks at who this may be achieved and the problems that will be faced. To illustrated the points raised real examples are cited. The bibliography cites 6 sources.
Filename: TEethmar.wps

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services
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This 4 page paper discusses the ethics and the responsibilities of marketers when marketing different types of goods. The marketing of Tobacco products such as cigarettes, alcohol and financial services are considered and the aspect of potential harm is discussed along with customer choice and the role if information used to make the purchase decision. The bibliography cites 2 sources.
Filename: TEtobacethic.rtf

Ethics In Marketing
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An 8 page paper. Is the phrase "ethical marketing" an oxymoron? Ethics in marketing have evolved over decades but it was not until the 1980s that an emphasis on ethics began to appear in the literature. The literature notes that from the 1940s until the 1980s, the rule of thumb in marketing was caveat emptor. It still is in many ways but there are more marketers trying to follow ethical practices in today's society. This paper provides examples of unethical practices, a brief overview of the evolution of ethics in marketing and discusses the American Marketing Association's Code of Ethics. Ethics are discussed in terms of marketing research, advertisements, pricing and availability, among other things. Bibliography lists 5 sources.
Filename: PGethmk2.rtf

Ethics of Chevron's "People Do" Campaign
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A 6 page paper assessing the honesty of Chevron's advertising campaign designed to promote the company as being environmentally-friendly. In a series of advertisements, Chevron focuses on one particular environmental project, including a different one for each advertisement. One such advertisement highlights the company's efforts to place wooden platforms above high-voltage wires so that eagles are not electrocuted. The purpose here is to evaluate Chevron's motivations for the advertising campaign, and to assess the advertisements' content for honesty. The ultimate purpose is to determine whether Chevron's "People Do" ad campaign constitutes false advertising. The paper concludes that the company is within its legal right of commercial free speech and its right to promote itself and its business activity for the purpose of enhancing its competitive advantage in its industry. The campaign may not be fully honest, but Chevron is within its rights. Bibliography lists 5 sources.
Filename: KSmktgChevron.rtf

Euro Disney's Transformation into Disneyland Paris
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This well written 9 page paper examines the only Disney theme park in Europe from development to the present day. The paper considers the reasons for its geographical location, including the incentives given by the French government, to the problems it faced with conflicts over its' construction, employee relations and the general culture clashes which resulted in negative publicity and financial losses. The changes in the strategy are then considered in the light of these problems and the result are considered in the long a short term. The bibliography cites 11 sources.
Filename: TEeurdis.wps

Evaluating a Marketing Communications Campaign; Tesco
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Tesco, the UK supermarket, recently launched a television advertisement that told consumers they compared they compared their own prices with those of major competitors, such as Asda and Sainsbury, on their web site. This 3 page paper critically evaluates this as a marketing communications campaign, identifying the likely objectives and how these may have been met. The bibliography cites 2 sources.
Filename: TEtescocom.rtf

Evaluating Commercial Websites
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6 pages in length. When considering an e-commerce business, it is obvious the only edge to each business is the website seen by the consumer. Consumers who become impatient or frustrated with a website are able to simply log on to any of a number of competitors sites with the click of a button. E-commerce for this reason is not an easy business; the very difference between success and failure can depend on the website ease and design with only the consumer in mind. This paper gives an easy-to-understand ranking tool to evaluate any website; and to perhaps help the reader use for the development of their own website. Bibliography lists 10 sources.
Filename: JGAwebst.wps