Marketing Plan for a Car Wash
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This 17 page paper is a comprehensive marketing plan for opening a new car wash in California. The paper presents a situational analysis, looking at the market including the demographics, the market needs and tends and the forecast for the market. A SWOT analysis is conducted and then consideration is given to the competition, the service offering, the keys to success and the critical factors. The marketing strategy is outlined, including the mission, the objective, the target market and the marketing mix. The paper ends with financial projections for the first three years and the outlines if the controls that should be in place. The bibliography cites 7 sources.
Filename: TEcarwash.rtf

Marketing Plan for a College Bookstore
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This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.
Filename: SA033MKT.rtf

MARKETING PLAN FOR A FITNESS CENTER IN ST. CHARLES, IL
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This 8-page paper offers an example of a marketing plan for a fitness club in St. Charles, IL, a suburb of Chicago. Bibliography lists 6 sources.
Filename: MThealclub.rtf

Marketing Plan for a Golf Driving Range on Long Island
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This 7 page paper provides a marketing plan for an individual who wants to establish a new driving range. The golf industry is discussed in depth. Demographic information is considered and a SWOT analysis is included. Bibliography lists 8 sources.
Filename: SA245glf.rtf

Marketing Plan for a New Remote Control
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This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT analysis of the proposed new product and then identifies the target market and presents a marketing strategy. The bibliography cites 7 sources.
Filename: TEremotec.rtf

Marketing Plan for Alternative Beverage Product:
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This 5 page paper presents a marketing plan for Coca-Cola to launch a new sparkling, flavored beverage product. This plan includes a SWAT analysis, market research, industry analysis, competitive analysis, target market information, and more. Bibliography lists 5 sources.
Filename: GSCocaco.rtf

Marketing Plan for an Independent Consulting Firm
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7 pages in length. The business plan helps to envision strengths and weaknesses of your new business and to make appropriate changes where necessary. The market analysis will include the description of the target market, the industry trends and the competition. For instance, in the independent consulting business exactly who is the target market? These questions and strategies as well as others will be considered in the opening of a new firm in independent consulting. Bibliography lists 3 sources.
Filename: JGAmarcn.wps

MARKETING PLAN FOR CRAWFISH SEASONINGS
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This 7-page paper is an example of a marketing plan for crawfish/seafood seasoning. Topics discussed include the 4 Ps, a SWOT analysis and a budget.
Filename: MTcrawfi.rtf

MARKETING PLAN FOR SMALL BUSINESS
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This 20-page paper provides marketing and advertising ideas for an entrepreneurial small business. Topics under discussion include different kinds of advertising and promotion, as well as the importance of a marketing plan and targeting the market. Bibliography lists 10 sources.
Filename: MTsmbuma.rtf

MARKETING PLAN: CRG ASSOCIATES
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This 5-page paper provides a sample marketing plan for real estate services company CRG Associates.
Filename: MTCRTmarpl.rtf

MARKETING PLAN: PALM, INC.
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This 24-page report is a marketing report about Palm, Inc. the leader in the hand-held gadget industry. The report offers background on the company (and industry in general), a situational analysis, a SWOT and marketing analysis, and marketing mix suggestions. Bibliography lists 5 sources.
Filename: MTpalma.rtf

MARKETING PLAN: RECHARGEABLE CARD
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This 6-page paper is an example of a marketing plan for a rechargable value card that can be used on the Internet. A SWOT analysis is detailed, along with marketing suggestions. Bibliography lists 4 sources.
Filename: MTmaplca.rtf

MARKETING PLAN: WELLNESS AND FITNESS SPA
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This sample marketing plan involves promotion of a wellness and fitness spa in the Redwood Coast region of northern California. Topics discussed include a SWOT analysis, marketing mix, budgets and measuring outcomes. Bibliography lists 1 source.
Filename: MTwelfit.rtf

Marketing Plans State University & Private University
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This 9 page paper presents two marketing plans, one for a state university and one for a private university. Each plan includes an executive summary, situation analysis, marketing objectives, target markets, marketing strategy, marketing mix/advertising plans, and total budget. Bibliography lists 8 sources.
Filename: PGmktclg.rtf

Marketing Strategy for a New Product
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This 9 page presents a brief marketing strategy for a new product called the 'KwikKlip' (a fictious office supply item) and includes a description of the steps to be taken on order to best determine its price, production, promotion, and placement. Bibliography lists 6 sources.
Filename: Kwikklip.wps