AN ANALYSIS OF UNILEVER
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This 5-page paper offers a SWOT analysis of the multinational company Unilever. Also discussed are the effects of the CEO, Niall FitzGerald, on the company. Bibliography lists 3 sources.
Filename: MTunilev.rtf

AN ANALYSIS OF UNITED AIRLINES
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This 14-page paper provides an analysis of United Airlines within the framework of Michael Porter's Five Forces of competition. Also includes an analysis of the airline industry in general. Bibliography lists 5 sources.
Filename: MTualana.rtf

AN ANALYSIS ON CNN MONEYLINE
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This 6-page paper provides an analysis about a segment on CNN's Moneyline on the export of U.S. jobs. The paper analyzes this particular program, discusses literature pertaining to the topic, then determines if the program was biased. Bibliography lists 3 sources.
Filename: MTCNNmon.rtf

An Audience Development Programme
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This 9 page paper considers how audience development programmes reflect the theory of visitor studies. The paper uses the example of a museum site; the Wigan Pier Experience and explains the way in which audiences are attracted to the site and also places the development and promotion of the attraction terms of the political and social context as well as relating it to a range of relevant theories. The bibliography cites 11 sources.
Filename: TEwiganp.rtf

An Evaluation of Book Purchasing Web Sites
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This 3 page paper evaluates three book sites: Border's, Barnes & Noble and Powell's. The purchase of a set ot ten text books is utilized as an example. Prices are compared and ease of use of the sites are highlighted. Bibliography lists 3 sources.
Filename: SA410web.rtf

An Evaluation of Oligopolies in Modern America
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This 3 page paper examines two different industries--cigarette and auto manufacturers--to explore the nature of oligopoly. Pricing is a major component of this inquiry. Bibliography lists 6 sources.
Filename: SA621oli.rtf

An Overview of Computer Associates
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This 4 page paper examines this firm that endured a scandal in September of 2004. While the scandal is discussed, there are many facts about the mission and management of this large company that is included. Bibliography lists 5 sources.
Filename: SA439CA.rtf

An Overview of the Art and Business of Public Relations
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This 10 page report discusses the fact that any student pursuing a study of public relations and its goals and objectives must understand that for all the energy and effort any organization puts into its management efforts, those efforts will be useless unless external elements, most notably communicating with and supporting the various publics that are essential to the success of the organization, are also calculated as a part of the larger management equation. External factors can range, depending on the organization and its business or social enterprise, from political factors, economic conditions, national attitudes, public perception, and much more. Bibliography lists 5 sources.
Filename: BWprover.wps

AN OVERVIEW ON HOW TO START A BUSINESS
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This 15-page paper examines literature and various steps to a successful business start-up. Bibliography lists 16 sources.
Filename: MTbusstart.rtf

Analysis of a Coke Commercial
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This 6 page paper takes a look at a Light Coke commercial and analyses it in terms of production values, messages and impact on the target audience. Many things are discussed including camera shots, lighting and color but emphasis is placed on the message it provides. Bibliography lists 3 sources.
Filename: SA18Coke.wps

Analysis of a Corporate Productivity Audit
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8 pages. The productivity audit of a business is comprised of the evaluation of eight major items: Policy, leadership, objectives, inputs, performance, technology, work procedures and staff. This example productivity audit evaluates these areas in this particular business, a metropolitan bank. The results of the audit are reported with a full analysis of the findings as well as recommendations on how to improve certain aspects of the business. This is an excellent guideline that can serve as a model in auditing any type of business using the productivity audit as shown. Bibliography lists 4 sources.
Filename: JGAbnkfx.rtf

Analysis of a Microsoft Subsidiary:
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This 5 pape paper examines a specific company which Microsoft recently bought and their role now within the larger company. This company is analyzed from various perspectives throughout this paper. Bibliography lists 2 sources.
Filename: GSMicros.rtf

Analysis of Four Cities
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This 9 page paper is a totally fictitious analysis of different demographic aspects of four areas, showing how to analysis different factors such as income, ethnicity, music preference, number o f children and use of the media. The paper shows how to use cross tabulation in essay format. The statistics used are fabricated. The bibliography cites 1 source.
Filename: TEmuscit.rtf

Analysis of Kia Motors in Spain
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7 pages in length. This analysis of Kia Motors located in Spain is based on the nine criteria found on the website www.efqm.org, the website of The European Foundation for Quality Management. The European Foundation for Quality Management was founded in 1988 by the Presidents of fourteen major European companies, and it is endorsed by the European Commission. Presently the membership is in excess of six hundred organizations. These organizations range from major multinationals and important national companies to research institutes in prominent European universities. Bibliography lists 2 sources.
Filename: JGAukcom.wps

ANALYSIS OF LEARNING ORGANIZATION CONCEPTS
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This 6-page paper discusses concepts of a learning organization including systems thinking. Bibliography lists 2 sources.
Filename: MTleaorgan.rtf