"Speaking Into the Air" by John Durham Peters
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A 5 page paper which provides a critical analysis of John Durham Peters' book "Speaking Into the Air: A History of the Idea of Communication." No additional sources cited.
Filename: RAspeakair.wps

A Critique of Active Audience Theory
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After defining what is meant by active audience theory the paper then considers its’ the strengths and weaknesses. Examples are cited within the paper which includes the work of theorists such as Lasswell, Blulmer and Katz, Blauer, and more recently Miller and Philo. The bibliography cites 6 sources.
Filename: TEactaud.rtf

A Postmodernist Interpretation of the Impact of Mass Media on Society
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A 9 page evaluation of the contention presented by author Dominic Strinati in his book “Introduction to Theories of Popular Culture” that “society has been subsumed within the mass media”. This paper analyzes the influence of the media from a postmodernist perspective, calling into play the theories of men like Harvey, Jameson, Baudrillard, Lyotard, Foucault, Beck, Giddens, Ritzer and Habermas to conclude that Strinati’s contention does indeed carry a lot of weight. Bibliography lists 15 sources.
Filename: PPmdia4.rtf

Advantages and Disadvantages of Analogue and Digital Communication
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This 10 page paper examines the topic in depth. Cultural and practical aspects are discussed. Bibliography lists 4 sources.
Filename: SA842daa,rtf

Advertising and Individual Autonomy
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This 5 page report discusses the argument that exists regarding whether or not advertising subverts individual autonomy and in what ways. According to “Advertising and Social Autonomy” written by Richard L. Lippke, the average consumer is not necessarily “manipulated,” however, he or she is has their “capacities to make rational choices about the implicit content of ads” restrained or overpowered. The author of this report supports Lippke’s argument and presents a number of examples of such a process in the modern “advanced” capitalist society of the United States. Bibliography lists one source.
Filename: BWadauto.wps

Alice Walker: Am I Blue.
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(3 pp) In literature or the arts we used to hear of something being "banned in Boston," supposedly one of our more "ethical" appreciators of good taste. Can you think what it must be liked, in current times, to be banned in California? That happened to the work of Walker's we will examine, Am I Blue.
Filename: BBawlkrb.doc

ANALYSIS: PRINCIPALS OF INTERCULTURAL COMMUNICATION
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This 20-page paper provides a detailed review and analysis of Igor E. Klyukanov's book, Principles of Intercultural Communication.
Filename: MTprincomm.rtf

Applied Conflict Theory
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A 5 page paper discussing minimizing the potential destructiveness of conflict through awareness of conflict styles as delineated in Hall's Conflict Management Survey. Conflict truly can be found in any situation involving more than one person and one set of ideas. An awareness of Hall's conflict styles can aid in resolving that conflict more quickly, whether it be in a manner of compromise or competition and whether it be in the board room or in the back yard, allowing the participants to return more quickly to the issues at hand. There are strengths in each style of conflict advantageous to each setting, and it is up to those involved to make honest assessment of which style would best suit their purposes and the current issues before them. Bibliography lists 6 sources.
Filename: Aconflict.rtf

Audiences
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This 3 page paper looks at three themes related to audience studies; Firstly the audience, purpose and rationale. Secondly the key differences in audience between trade and scientific approaches and lastly the visual and stylistic elements which position audience. The bibliography cites 3 sources.
Filename: TEaudien.rtf

Axiology: The Question of Ultimate Value
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(5pp) We as humans always claim that we are concerned with values. Largely this centers around the "value" of things, or the "best value" in relationship to cost, time and energy. German theorist Robert S. Hartman took the concept of value much farther than we might be prompted to do today. However after experiencing the organizational evils of the Nazis on a first hand basis, Hartman began to wonder if it was possible" to organize good as effectively as the Nazis organized evil." Ultimately Hartman game up with what he called "value mathematics,' as a method of determining the values of our everyday experiences. Bibliography lists 2 sources.
Filename: BBaxiolo.doc

Brave New World's Savage Reservation:
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(5 pp) Real power is in the hands of ten World Controllers, who exercise rigid control at all levels to maintain their ideals: conditioning everyone to think alike, banning natural births, and handing out the tranquilizer soma to those not happy enough. Games, work, and social groups are structured to keep everyone content. "But (in this Brave New World, we learn,)every one belongs to every one else." The question that is put to us with this discussion is choosing either the Brave New World, where "sixty-two thousand four hundred repetitions make one truth, or the Savage Reservation, a stark, but dramatically alive, unknown remnant of the past. Bibliography lists 3 sources.
Filename: BBhuxsr.doc

British Telecom; Advertising So the Audience Understands the Message
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This 5 page paper looks at the way British Telecom are advertising and discusses this with reference to the following quote “New theory suggests that customers does not merely decode an advertising message, but creates or co-creates the message”. The bibliography cites 8 sources.
Filename: TEBTaudi.rtf

Business Communications within a Conceptual Context
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An 8 page paper discussing accepted concepts and theories of communications management and suggesting an alternative approach. A foray into a "do it yourself" approach can negate the benefits of theory, but it is practical and obvious benefit that organizations need in today's intensely competitive environment. The common approach has been to design programs around extant theory; this approach can be used to formulate a base of practical application to which theory can then be applied. Includes a list of 30 communications concepts. Bibliography lists 6 sources.
Filename: KSbusCommCon.wps

Cognitive Communication Theory / Applied To The Individual
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A 4 page essay discussing how cognitive communication theory can be observed in everyday life of an individual. Cognitive communication, also referred to as constructivist theory, has recently been emphasized in mass media, especially in films but these same precepts are also true in everyday life. Communication requires cognitive processing just as it requires the perceiver to construct meaning. No additional sources cited.
Filename: Cogtheo.wps

Communication -- Shifting from Transmission to Ritual
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This 6 page report discusses how the processes in which ideas and information are transmitted or communicated differs significantly from the ways in which communication evolves as a ritualistic operation. From both a theoretical and a practical perspective, communication that exists only to impart information is very different from communication that takes place as either part of or as an outcome of ritual. It is important to consider how communication figures into the larger context of defining social interaction, determining its greater meaning, and serving as a means through which people are able to connect with “something” greater than themselves as individuals. Bibliography lists 6 sources.
Filename: BWcomrit.wps